The Directorate of Integration and Diversity
We are all influenced by what we see on social media. When opinions are sold as facts, it becomes hard to know what is right and who to trust.

The Norwegian Directorate of Integration and Diversity (IMDi) wanted to make youth aware of how they’re being influenced and encourage them to take a break to reflect.

Our goal became to force this reflection, with a brand that embodied behaviour and opinions as physical products.
In a chaotic media landscape, amidst advertisers and influencers, we introduced FinnMening.no (translates to FindMeaning.com, and hints to "eBay for opinions.")

Disguised as traditional ads, we launched videos promoting satirical products like Racist Remark™ and Offensive Comments™, with influencers driving engagement.

To deepen the experience, we created a fully functional ecommerce site, turning reflection into an interactive and thought-provoking shopping journey.
Student
Skoda
#campagin #website #artdirection
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Design
Movie Release: Forest Brothers
#poster #promotional #merch
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Design
Natt&Dag
#magazine #rebrand #layout
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Design
Crowdsurfer
#identity #webdesign
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Advertising
Buddy
#WIP #OOH
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Spec Work
Kirin Ichiban
#redesign #packaging
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Design
Luka: Same Song
#animation
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Design
Crowdsurfer
#identity #UI
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