We are all influenced by what we see on social media. When opinions are sold as facts, it becomes hard to know what is right and who to trust.
The Norwegian Directorate of Integration and Diversity (IMDi) wanted to make youth aware of how they’re being influenced and encourage them to take a break to reflect.
Our goal became to force this reflection, with a brand that embodied behaviour and opinions as physical products.
The Norwegian Directorate of Integration and Diversity (IMDi) wanted to make youth aware of how they’re being influenced and encourage them to take a break to reflect.
Our goal became to force this reflection, with a brand that embodied behaviour and opinions as physical products.